admin@suregraphic.com
202.854.9277
The basics we build everything else on.
Spelling and capitalisation exactly as you want it drawn.
Plain language beats marketing language here.
Slide only the ones you have an opinion about.
Every slider starts blank on purpose — an untouched slider means “no strong feeling, your call”. Only move the ones you actually care about.
Timeless and traditional, or current and forward-looking?
Fun and energetic, or refined and grown-up?
Accessible and everyday, or premium and exclusive?
Built on precise grids and shapes, or freer natural forms?
A symbolic mark, or a recognisable picture of what you do?
Stripped to the essentials, or richer and more intricate?
The single most useful field on this form. Adjectives, not nouns.
What kind of mark, and where it has to work.
Pick as many as you like, or hand the decision over.
How the symbol and the name sit together. Pick as many as you would use.
This decides how fine the linework can be. Embroidery and favicons are the strictest.
What to explore — and what to stay away from.
Choose up to three families. Fewer is better — it gives a sharper direction.
Just as useful as the ones you like. Competitor colours often belong here.
Already have a colour you must keep? Pick it here and it will be matched exactly.
The likes and the hard nos. This part matters most.
Paste a link, then say in a few words what you like about it. The "why" is the useful half.
Styles you dislike, and anything that must never appear. Be blunt — this is the field that saves a round of revisions.
Every industry has a visual habit — coffee brands use warm browns and cups, law firms use serifs and crests. Following it reads as trustworthy and is understood instantly. Breaking it gets noticed but takes longer to explain.
Deliverables, timing, and how to reach you.
Any 3 are included. Below a $150 budget, each one after that adds $10.
Thanks — that's genuinely useful. We'll read it properly and come back to you shortly.
