A high-converting landing page is the single most important asset for any startup, course creator, or ecommerce brand running paid traffic. After designing 200+ landing pages for clients across the USA, UK, and EU, we have learned that the difference between a 1 percent and a 10 percent conversion rate is almost never the headline alone. It is the entire visual hierarchy, the speed at which trust is established, and the way a visitor’s eye is guided to the single most important action on the page.
Want to apply these landing page principles to your own brand?
Brand design is the answer.
Suregraphic has been designing high-converting landing pages since 2013 – over 200 pages live across SaaS, ecommerce, KDP, and coaching businesses. We build every page from a clear conversion goal, not from a Pinterest aesthetic.
The five principles that move conversion rates the most are: (1) a single primary action above the fold, (2) social proof within the first scroll, (3) visual hierarchy that takes the eye to the CTA in under two seconds, (4) loading speed below 1.5 seconds on mobile, and (5) a clear value proposition stated in the visitor’s own language – not jargon.
Design can be art. Design can be aesthetics. Design is so simple, that's why it is so complicated.Paul Rand
A higher conversion rate starts with a clearer page, not a clever one.
The five principles that move conversion rates the most are: (1) a single primary action above the fold, (2) social proof within the first scroll, (3) visual hierarchy that takes the eye to the CTA in under two seconds, (4) loading speed below 1.5 seconds on mobile, and (5) a clear value proposition stated in the visitor’s own language – not jargon.
A high-converting landing page is the single most important asset for any startup, course creator, or ecommerce brand running paid traffic. After designing 200+ landing pages for clients across the USA, UK, and EU, we have learned that the difference between a 1 percent and a 10 percent conversion rate is almost never the headline alone. It is the entire visual hierarchy, the speed at which trust is established, and the way a visitor’s eye is guided to the single most important action on the page. The five principles that move conversion rates the most are: (1) a single primary action above the fold, (2) social proof within the first scroll, (3) visual hierarchy that takes the eye to the CTA in under two seconds, (4) loading speed below 1.5 seconds on mobile, and (5) a clear value proposition stated in the visitor’s own language – not jargon.
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Quisque molestie, turpis ac interdum gravida Vivamus interdum suscipit lacus. Nunc ultrices accumsan mattis. Aliquam vel sem vel velit efficitur malesuada. Donec arcu lacus, ornare eget ligula vel, commodo luctus felis. Ut dignissim sapien sit amet molestie rutrum. Orci varius natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Pellentesque in porta dolor, a suscipit risus. A higher conversion rate starts with a clearer page, not a clever one.